Red lipstick has been used by women for decades as a means of attracting attention. And now it has been revealed that wearing rouge really does make women feel more confident.
In psychological terms, red is associated with warmth, positive energy, and motivation, with studies finding that red is the color which excites our emotions, as well as triggering feelings of strength and ambition.
- The color red is associated with warmth, positive energy and motivation
- Studies found that men fixate on women with red lips
- Also found that it is deemed as the sexiest lip color
- Loved by Rihanna, Rita Ora and Miranda Kerr
Wearing red lipstick is rife with associations (some flattering, others considerably less so), and she who dares to wear red lipstick welcomes the gamut of assumptions about her character.
For centuries, red lips have largely been seen as a stamp of immorality. In more God-fearing medieval times, it was believed that creating a plump, sexualised mouth would earn you a fast-track ticket to hell.
Several hundred years later, Parliament passed a law condemning lipstick, considering it a sign of witchcraft. To confuse further our feelings about the cosmetic, there have been large stretches in history that were entire pro-red lippie.
The Sumerians invented the stuff (just 200 miles outside Babylon), and Egyptian women fully embraced deepening one’s lip color, going as far as to make sure they were buried with pots of rouge.
A French study found that waitresses who wore red lipstick on the job received tips 50 percent of the time from male customers, while those wearing brown, pink or no lipstick were tipped 30 percent of the time.
The study asked men why they tipped those specific waitresses more and they acknowledged that it was because they found them more attractive.
Anna DeVere, formerly of Elizabeth Arden, now at Color Me Beautiful, told the Huffington Post:
“During World War II, Elizabeth Arden created a red lipstick for American women serving in the US armed forces to help them feel confident and powerful.”
A beautiful shade of red draws attention to your mouth. Red lipstick instantly makes your mouth the focus point for your face. So while your laughing, smiling or even droning on about your latest woe – all anyone can do is be dazzled by the beauty of that vibrant ‘look at me’ smile.
Red lips make flirting easy, so quiet down and let the red lips work their magic because all he can think of is how great it would be to lay one on those juicy red puckers.
It can enhance your smile and makes your teeth look whiter!
According to Oprah, blue-based red lipsticks will make teeth appear whiter. The shade can instantly brighten your teeth without any extra steps. Much cheaper than a professional teeth whitening and what’s sexier than a smile?
It helps you step out into a wilder frame of mind.
For some women, red lipstick may be stepping outside of the box. It can be seen as a costume for some that aren’t used to such popping shades. However, this can be a great thing! A red lip may unleash a sexy diva with you that you didn’t know you had.
I love to make sure I leave a mark on everything I do. What’s your favorite shade of of red?